Service
Microsoft Ads
Reach valuable search traffic beyond Google with Microsoft Advertising campaigns that capture customers using Bing, Yahoo, and Microsoft's extensive search network. We develop strategic campaigns that leverage Microsoft's unique audience demographics and lower competition to deliver qualified leads at often better cost-per-acquisition than Google. Our expertise maximizes Microsoft Ads' potential while complementing your overall paid search strategy.
Microsoft Ads reaches 1 in 3 searches in the US, and ignoring this traffic means leaving qualified customers for competitors who advertise on the platform.
While most advertisers focus exclusively on Google, Microsoft's search network delivers significant volume with generally lower costs per click and less competition. Microsoft searchers skew older, more educated, and higher income—demographics that often translate to higher conversion rates and customer lifetime value. The platform offers robust targeting, quality ad placements, and features comparable to Google Ads while reaching an audience you're probably missing. Expanding beyond Google isn't optional for businesses serious about maximizing paid search ROI—it's essential for capturing your full market opportunity.
Lower Cost Per Click
Benefit from generally 30-50% lower costs per click compared to Google Ads due to less advertiser competition, stretching budgets further and improving ROI.
High-Value Audience Demographics
Reach searchers with higher average income, education levels, and age demographics that often correlate with higher purchasing power and conversion rates.
Service Features
Microsoft Ads Services
Strategic Campaign Development
We build Microsoft Ads campaigns optimized for the platform's unique features, audience characteristics, and opportunities that differ from Google Ads management.
Cross-Platform Optimization
We coordinate Microsoft and Google campaigns for maximum search coverage while optimizing each platform independently based on its performance characteristics.
LinkedIn Profile Targeting
We leverage Microsoft's unique integration with LinkedIn data to target ads based on professional information like job title, company, and industry unavailable on other platforms.
Import & Optimization from Google
We efficiently import proven Google campaigns to Microsoft while optimizing for platform differences, accelerating setup without sacrificing performance.
Microsoft Ads
Ready to Capture the Search Traffic Your Competitors Are Missing?
Every business advertising on Google should be advertising on Microsoft—the question is whether you're leaving that traffic and those customers for competitors smart enough to diversify beyond a single platform. We manage successful Microsoft Ads campaigns that consistently deliver lower cost-per-acquisition and strong ROI by leveraging the platform's strengths. Our approach ensures Microsoft campaigns receive proper attention and optimization rather than being neglected afterthoughts to Google efforts. Stop ignoring one-third of US search traffic and start capturing the full market opportunity available through strategic paid search advertising across platforms.
Desktop Search Dominance
Reach desktop users who conduct more thorough research and often convert at higher rates than mobile searchers, with Microsoft commanding significant desktop search share.
B2B Advertising Strength
Target business decision-makers effectively through workplace searches and LinkedIn integration that provides professional targeting unavailable on other search platforms.
Quality Traffic & Fraud Protection
Benefit from Microsoft's sophisticated fraud detection and quality controls that deliver cleaner traffic with lower bot activity compared to some advertising alternatives.
Service FAQs
Microsoft Ads FAQs
Get answers to the most common questions business owners ask about Microsoft Advertising and whether it's worth adding to their paid search strategy.
Absolutely. Microsoft Ads typically delivers 15-30% of the volume Google provides but often at significantly lower costs and with comparable or better conversion rates. The incremental revenue from Microsoft frequently exceeds the management effort required, making it nearly always worthwhile for businesses already succeeding with Google Ads. Setup is streamlined through Google import capabilities, and management is similar enough that agencies can handle both efficiently. Not advertising on Microsoft means leaving qualified customers for competitors while paying premium costs on Google—it's leaving money on the table.
You can import Google campaigns directly, which provides efficient setup, but simply copying without optimization misses opportunities. While importing saves time, we optimize for Microsoft's unique audience characteristics, adjust bids for different competition levels, leverage Microsoft-specific features like LinkedIn targeting, and refine based on platform-specific performance data. Import is a great starting point, but treating Microsoft as identical to Google leaves performance on the table. We import strategically then optimize for each platform's strengths.
If running successful Google campaigns, allocate approximately 15-30% of your Google budget to Microsoft for proportional coverage—though we often recommend starting with at least $500-$1,000 monthly for meaningful testing. Smaller budgets limit optimization potential and data gathering. Some advertisers find Microsoft delivers such strong ROI they increase investment beyond proportional allocation. Start conservatively, prove performance, then scale investment based on results. Microsoft's lower costs mean modest budgets often go further than equivalent Google spending.
Performance varies by industry, but generally Microsoft delivers lower cost per click (often 30-50% less), smaller search volume (typically 15-30% of Google's volume), comparable or slightly better conversion rates, and higher average customer value due to audience demographics. ROI often matches or exceeds Google despite lower volume because costs are proportionally lower. Some industries perform exceptionally well on Microsoft, while others see more modest results. The only way to know for your specific business is testing, but most advertisers find Microsoft delivers profitable incremental traffic worth capturing.
Microsoft's ownership of LinkedIn enables unique targeting based on professional information including job titles, companies, industries, and company size. This B2B targeting capability is unavailable on Google and extremely valuable for businesses selling to specific professional audiences. We can target ads to appear only for people with relevant job titles or working at companies matching your ideal customer profile. For B2B advertisers, this targeting precision often justifies Microsoft Ads investment even if overall volume is lower than Google.
While platforms are similar, Microsoft requires platform-specific expertise and ongoing optimization—it's not a set-it-and-forget-it afterthought. We provide integrated management covering both platforms, coordinating strategies while optimizing each independently. Trying to DIY Microsoft management while working with Google specialists often results in neglected Microsoft campaigns that underperform. Comprehensive paid search management should cover all relevant platforms, ensuring each receives appropriate attention and expertise rather than treating Microsoft as a distant second priority.
