The Challenge
Long Island Mold Solutions is a mold remediation and inspection company serving homeowners and businesses across Long Island, New York. When they partnered with UP Marketing, the business was generating around $400,000 in annual revenue — a fraction of the market opportunity available in one of the most densely populated regions in the country. Their online visibility was limited, they had no structured paid advertising in place, and their website lacked the landing pages needed to convert visitors into booked jobs.
The mold remediation industry on Long Island is fiercely competitive, with dozens of companies fighting for the same customers. To break through, they needed a marketing partner who could build both immediate lead flow through paid channels and long-term organic dominance.
Our Approach
- Google Ads
- Local Service Ads
- SEO & Organic Growth
- Landing Page Development
- Conversion Optimization
Google Ads Campaign Build-Out
We built a targeted Google Ads campaign from scratch, focused on high-intent keywords — people actively searching for mold removal, mold inspection, and remediation services on Long Island. Ad copy was written to address the urgency that mold problems create, and campaigns were structured to maximize lead quality while controlling cost per acquisition. Every dollar spent was tracked and optimized.
Local Service Ads
To complement the standard search campaigns, we set up Google Local Service Ads (LSAs) to secure the coveted Google Guaranteed placement at the very top of search results. LSAs are especially powerful in home services because they generate direct phone calls from customers who are ready to book — no website visit required. This channel became one of the highest-converting lead sources in the entire strategy.
SEO & Landing Page Strategy
On the organic side, we increased search visibility by optimizing existing pages and building out new, service-specific landing pages targeting mold-related keywords across Long Island’s cities and neighborhoods. Each landing page was designed to serve dual duty: rank well in organic search and convert paid traffic at a high rate. We focused on creating content that demonstrated expertise and built trust — critical in an industry where homeowners are dealing with a stressful, health-related problem.
The Results
Before UP Marketing
- $400,000 annual revenue
- Limited online visibility
- No paid advertising strategy
- Generic website pages
- Low lead volume
After Working With Us
- $2.6 million annual revenue
- 240%+ increase in website traffic
- High-performing Google Ads & LSAs
- Targeted, converting landing pages
- Consistent lead pipeline
Long Island Mold Solutions grew from a $400,000 business to a $2.6 million operation — a staggering 550% revenue increase. Website traffic grew by over 240%, and more importantly, that traffic was converting into booked jobs at a rate that fueled rapid, sustainable growth. The combination of Google Ads, Local Service Ads, and improved organic visibility created a lead flow that transformed the business from a small local operator into a dominant force in the Long Island mold remediation market.
Key Takeaways
Long Island Mold Solutions shows what’s possible when you pair aggressive lead generation with the right conversion infrastructure. Paid ads drove immediate results, Local Service Ads captured the highest-intent callers, and SEO built a foundation for long-term growth. But the landing pages were the linchpin — without pages built to convert, all that traffic would have gone to waste. The 550% revenue increase is a result of every piece working together, not any single tactic in isolation.
