The Challenge
ECI Auto Body is a collision repair and auto body shop serving Northeast Ohio. Before working with UP Marketing, they were spending heavily on Google Ads with a previous agency — but the returns weren’t there. Ad spend was bloated, campaign structure was inefficient, and the agency fees alone were eating into their bottom line. On top of that, their website wasn’t built to convert the traffic they were paying for, and their organic search presence was underdeveloped.
To make things even more complicated, ECI was planning a physical relocation of their business — a move that can be devastating for local search rankings if not handled correctly. They needed a marketing partner who could cut the waste, improve performance across every channel, and navigate the relocation without losing the search visibility they had built.
Our Approach
- Google Ads Restructuring
- Website Redesign
- SEO & Content
- Google Map Pack
- Business Relocation Strategy
Google Ads Audit & Restructuring
The first order of business was tearing apart the existing Google Ads account. We conducted a full audit that revealed significant wasted spend — poor keyword targeting, missing negative keywords, and campaign structures that were bleeding money. We rebuilt the campaigns from scratch with tighter targeting, better ad copy, and a bidding strategy focused on lead quality over volume. The result was dramatically better performance at a fraction of the previous spend — we lowered their ad budget by $24,000 annually while increasing the return they were getting from every dollar.
Website Redesign for Conversions
We redesigned the ECI Auto Body website with a sharp focus on converting visitors into customers. The previous site looked dated and didn’t make it easy for someone to take the next step — whether that was calling, filling out a form, or requesting an estimate. The new design featured cleaner layouts, stronger calls-to-action, trust-building elements like reviews and certifications, and service-specific pages that matched what people were actually searching for. The site went from being a digital brochure to a lead generation tool.
Local SEO, Content & Relocation Management
We built out organic content targeting auto body and collision repair keywords in their service area, which steadily improved their search rankings over time. A major focus was Google Map Pack optimization — critical for a local service business where most customers are searching on their phones for a shop nearby. When ECI relocated their business, we managed the entire transition from an SEO perspective: updating their Google Business Profile, managing NAP consistency across directories, and implementing redirect strategies to preserve the rankings they had earned. The relocation went smoothly with no loss in search visibility.
The Results
Before UP Marketing
- Bloated Google Ads spend
- Low return on ad investment
- $30K+ in annual agency fees
- Outdated, low-converting website
- Weak organic & map pack presence
After One Year
- $100,000+ increase in revenue
- 1,200% ROI on Google Ads
- $54K+ saved (ad spend + agency fees)
- 640% increase in website traffic
- Successful relocation with zero ranking loss
Over the course of one year, ECI Auto Body increased their revenue by over $100,000 while simultaneously cutting costs. We reduced their Google Ads spend by $24,000 and saved them over $30,000 in agency fees compared to their previous provider — that’s $54,000 in annual savings before even counting the revenue gains. Google Ads ROI improved by 1,200%, meaning they were finally getting real returns from their ad investment instead of watching money disappear. Website traffic surged by 640% year over year, fueled by the combination of smarter paid campaigns, organic content growth, and improved Google Map Pack rankings. And through it all, a business relocation was executed without losing the local search visibility they depended on.
Key Takeaways
ECI Auto Body’s story is a reminder that more spend doesn’t mean better results. Their previous setup was burning through budget with little to show for it. By restructuring campaigns, cutting waste, redesigning the website for conversions, and building out organic channels, we turned the same business into a dramatically more profitable operation. The $54,000+ in savings alone would have justified the switch — the $100,000 revenue increase and 640% traffic growth were the bonus. And navigating a business relocation without losing rankings? That’s the kind of detail that separates strategy from guesswork.
