The Challenge
Discount Custom Cabinets is a nationwide eCommerce retailer specializing in custom and semi-custom cabinetry for kitchens, bathrooms, and other home spaces. When they came to UP Marketing, their online store was dated, their product catalog was difficult to navigate, and their brand presence didn’t reflect the quality of what they were actually selling. Website traffic was stagnant at around 40,000 annual visitors, and revenue had plateaued at $800,000.
They needed more than a marketing tweak — they needed a complete digital overhaul that would reposition their brand, attract more qualified buyers, and convert that traffic into sales.
Our Approach
- Complete Rebrand
- Website Redesign
- Product Catalog Rebuild
- Google Shopping
- Google Ads
- SEO
Full Website Rebrand & Redesign
We completely rebranded the Discount Custom Cabinets website from the ground up. This meant a new visual identity, modernized design, and a dramatically improved user experience. The product catalog was rebuilt to make it easy for customers to browse, compare, and customize their cabinet selections — turning a confusing shopping experience into a smooth path to purchase.
Google Shopping & Paid Advertising
With the new site in place, we launched Google Shopping campaigns that showcased their full product lineup directly in search results. Alongside Shopping, we built targeted Google Ads campaigns around high-intent keywords — people actively searching for custom cabinets, RTA cabinets, and kitchen remodeling solutions. Every campaign was structured to drive qualified traffic that was ready to buy.
Organic Traffic & SEO
We built out a comprehensive SEO strategy that covered product page optimization, category-level targeting, and content creation around the keywords that matter most in the cabinetry space. By improving site architecture, internal linking, and on-page optimization, we created sustainable organic growth that reduced reliance on paid channels over time.
The Results
Before UP Marketing
- $800,000 annual revenue
- 40,000 annual website visitors
- Outdated website and branding
- Confusing product catalog
- Minimal paid advertising
After One Year
- $2 million annual revenue
- 115,000+ annual website visitors
- Modern, conversion-focused website
- Streamlined product browsing
- Profitable multi-channel campaigns
In just one year, Discount Custom Cabinets saw their revenue jump from $800,000 to $2 million — a 150% increase. Website traffic grew by 149%, climbing from 40,000 to over 115,000 annual visitors. The combination of a completely rebuilt brand experience and multi-channel marketing created a growth engine that continues to compound.
Key Takeaways
This case study proves that sometimes the biggest marketing gains come from going back to the foundation. Running ads to a bad website is like pouring water into a leaky bucket. By rebuilding the brand, redesigning the website, and then layering on paid and organic strategies, we created a complete system where every piece amplified the others. The 149% traffic increase was impressive — but the 150% revenue increase shows that we weren’t just driving more visitors, we were driving better ones.
