Moving Company Adds 2000 Keyword Rankings

Case Study For Moving Company

Client Overview

Our client, a prominent moving company, approached UP Marketing with the goal of enhancing their online visibility, increasing organic traffic, and ultimately boosting their business revenue.


The moving industry is highly competitive, and our client faced the challenge of standing out amidst numerous competitors. They sought to expand their digital footprint, reaching a broader audience and converting website visits into tangible business results.

Strategy and Implementation

Extensive Keyword Research

We initiated a comprehensive keyword research process, identifying relevant and high-traffic keywords specific to the moving industry. This laid the foundation for an effective SEO strategy tailored to our client’s needs.

On-Page Optimization

Our team revamped the client’s website, optimizing content, meta tags, and images to align with the identified keywords. This not only enhanced search engine visibility but also improved user experience.

Quality Content Creation

We crafted engaging and informative content, including blog posts, service pages, and FAQs, designed to resonate with the target audience and address their moving-related concerns. This approach not only attracted organic traffic but also positioned our client as an industry authority.

Backlink Strategy

Strategic backlink building was employed to establish the moving company’s credibility and authority within the digital landscape. High-quality backlinks from reputable sources contributed to improved search engine rankings.


Surge in Organic Rankings

From an initial baseline of 2018 organic ranking keywords, UP Marketing propelled the moving company to an impressive 4511 keywords within a year. This expansive visibility significantly increased the chances of the website being discovered by potential customers.

Remarkable Traffic Growth

Our efforts translated into a 31% increase in organic traffic, demonstrating the effectiveness of the implemented SEO strategies. The website became a go-to resource for individuals seeking reliable moving services.

Skyrocketing Conversion Rates

The optimized website and targeted content led to a staggering 97% increase in conversion rates. Visitors were not only finding the site but were compelled to take meaningful actions, resulting in a substantial boost in customer acquisition.

Revenue Surge

Perhaps the most remarkable outcome was the generation of an additional $4 million in revenue. The strategic combination of enhanced visibility, improved user experience, and compelling content proved to be a game-changer for our client.


UP Marketing’s tailored SEO approach not only met but exceeded the client’s expectations. By leveraging our expertise in keyword optimization, content creation, and backlink building, we transformed the digital landscape for the moving company, culminating in significant business growth and revenue generation.