Law Office Ranks Top 3 for 149 Keywords

Law Office Ranks Top 3 for 149 Keywords

Client Overview

Our client, a skilled divorce attorney, approached UP Marketing with the objective of establishing a robust online presence, generating organic traffic, and ultimately acquiring more leads within a tight timeframe.


Entering a highly competitive legal landscape, the client faced the challenge of being virtually invisible online. With no top-ranking keywords, organic traffic, or established digital footprint, the goal was to swiftly and significantly enhance the attorney’s online visibility.

Strategy and Implementation

Comprehensive Keyword Strategy

UP Marketing conducted thorough keyword research, identifying key phrases and terms relevant to divorce law. This strategic foundation allowed us to target specific search queries and gain prominence in the top 10 rankings.

On-The-Fly On-Page Optimization

Recognizing the urgency of the client’s needs, we executed rapid on-page optimization, refining meta tags, content, and overall website structure. This swift action was crucial in jumpstarting the attorney’s climb up the search engine results.

Content Creation and Blogging

Our content team crafted informative and engaging blog posts, addressing common questions and concerns related to divorce law. This not only served to attract organic traffic but also positioned the attorney as a trusted expert in the field.

Aggressive Link Building

Strategic and ethical link-building practices were implemented to establish the attorney’s online credibility. Quality backlinks from authoritative legal sources helped boost the website’s overall authority in the eyes of search engines.


Rapid Keyword Domination

In just three months, UP Marketing catapulted the attorney’s online presence from zero top 10 ranking keywords to an impressive 149 keywords. This immediate visibility ensured the attorney appeared in relevant searches, reaching potential clients effectively.

Exponential Traffic Surge

The focused SEO efforts resulted in a remarkable increase in monthly organic traffic, skyrocketing from zero to over 5,000 visitors. The website became a go-to resource for individuals seeking divorce-related legal insights and services.

Increasing Conversion Rates

The strategically optimized website and targeted content not only attracted traffic but also converted over 300 new leads within the short three-month period. The attorney’s online presence became a powerful lead-generation tool, significantly impacting the client acquisition process.


UP Marketing’s agile and targeted approach to SEO proved to be a game-changer for our client, the divorce attorney. By swiftly transforming the online landscape, we not only met but exceeded the client’s expectations, establishing a robust digital presence and driving substantial business growth.